The Challenge

Navigating the GPSR Maze Without a Dedicated Compliance Expert

Busy B faced the imminent EU General Product Safety Regulation (GPSR) deadline in December 2024. Compliance was non-negotiable, especially for their Amazon sales channel, which enforces regulations rigorously. Non-compliance could mean product listings being removed or blocked—every seller’s nightmare.

Busy B’s lacked an in-house compliance specialist. Product compliance tasks were shared among the team, leading to uncertainty about the new rules and their implications. Adding to the pressure, Busy B, a non-EU brand, urgently needed an EU Authorized Representative (EU-AR) to meet GPSR requirements. With weeks left to the deadline, their fulfillment partner couldn’t step into this role, leaving the team urgently searching for solutions.

The Solution

EdgeComply to the Rescue: Implementing Compliance Confidence

Busy B partnered with EdgeComply to tackle their compliance challenges head-on—and fast. With the GPSR deadline looming, our team hit the ground running to ensure Busy B could keep their products on shelves, their Amazon listings intact, and their EU market access secured. Here’s how we made it happen:

1. Immediate EU-AR Support
   Busy B urgently needed an EU Authorized Representative, and EdgeComply stepped in without missing a beat. By leveraging our German entity as their EU-AR, we provided the required EU address immediately.

   
   

2. Prioritizing the Essentials
   With only weeks left before the GPSR deadline, we knew we had to focus on the must-haves first. This included ensuring their Amazon listings were updated to meet GPSR requirements and addressing immediate labeling and documentation needs. By working in lockstep with Busy B’s team, we tackled the high-priority tasks first, ensuring they wouldn’t face interruptions in the EU market.
   
   

3. Full Compliance Review
   Once the immediate fire was out, we turned our attention to the bigger picture. Busy B provided us with product details, supplier information, and existing labels and artwork. Using this data, we conducted a comprehensive review of their compliance obligations—not just for GPSR but across all EU regulations relevant to their products, including REACH and POP.

   Our compliance specialists worked closely with Busy B’s design team to make sure labels and markings were not only compliant but also aligned with Busy B’s brand aesthetic. This back-and-forth collaboration ensured the updated designs didn’t just meet legal requirements but still looked distinctly "Busy B."
   
   

4. Gap Analysis and Action Plan
   Regulations can be daunting, but they don’t have to be confusing. By mapping out Busy B’s compliance gaps—like missing test reports for REACH and POP standards—we created a clear, actionable roadmap designed to maximize efficiency and minimize disruption.
   
   We coordinated directly with Busy B’s suppliers and external labs to address gaps like missing reports for the absence of harmful chemicals under REACH-Annex XVII and Persistent Organic Pollutants (POPs).
   
   

5. Audit-Ready Documentation
   Finally, we compiled everything into an organized, user-friendly compliance documentation system. Think of it as a “compliance vault”—a centralized Google Drive folder where all certifications, test results, and regulatory proofs are stored. This system makes it easy for Busy B to respond to inquiries from market authorities, retailers, or even Amazon itself without any last-minute scrambling.

The Result

Confidence in Compliance, Freedom to Grow

Busy B’s collaboration with EdgeComply transformed a looming challenge into a seamless success:

• GPSR Compliance Secured: Busy B met all regulatory requirements in time, keeping their products on Amazon and in EU markets.

• Comprehensive Compliance: Beyond GPSR, EdgeComply helped address all other product compliance aspects for the EU market, setting the stage for future growth.

• Audit-Ready Documentation: Busy B now has all their compliance materials organized and ready for any inspection.

With compliance off their plate, Busy B can focus on what they do best: creating gorgeous, trend-setting stationery for their growing global audience. Looking ahead to 2025, EdgeComply is already partnering with Busy B on their upcoming product launches, ensuring every new addition to their portfolio is compliance-ready from day one. This forward-looking collaboration means Busy B can innovate with confidence, knowing their compliance is in expert hands.